You didn’t start your pet business to live in constant burnout. You started it because you love animals, but somewhere along the way, you found yourself working non-stop, juggling clients, replying to messages at all hours, and still wondering where the freedom and profit went. You’re not doing anything wrong, you just haven’t been shown how to run your business like a business. That’s where I come in. I’m Chenelle. Pet professional, mentor, and proud advocate for raising the standard of care in our industry. I built my own pet care business from scratch into a trusted, thriving, multi–six-figure brand that I later sold for six figures too. But what I learned along the way is that success in this industry isn’t about luck, it’s about structure, systems, boundaries, and confidence. That’s why I created this mentoring space: to help pet professionals stop winging it and start winning. Together, we’ll fix the gaps that are holding you back, from pricing and policies to mindset and marketing, so you can finally build something real, sustainable, and profitable.